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How to Get Camera-Ready: A Step-By-Step Guide to Representing Your Business on Camera

julia@730eddy.com (Julia Osterhouse) — Mon, 14 Jul 2025 15:00:00 GMT

Our team works with a variety of clients, which means working with a variety of people. Everyone has a different response to getting on camera to represent their company, especially for the first time.

EOS for Video: Why Our Team Runs on EOS

julia@730eddy.com (Julia Osterhouse) — Mon, 30 Jun 2025 16:17:00 GMT

Cofounder of EOS Worldwide Don Tinney once linked chaos to creativity, stating, "Tension exists today between the promoters of creativity/innovation and the promoters of process." This is especially true for video production studios, whether you are based in Hollywood or Michigan. In 2018, during an interview with Sundance, director Craig William Macneil commented, "Making a film is always a chaotic experience; chaos is inherently just part of the process."

Hype Video vs. Brand Story: When to Use Which

julia@730eddy.com (Julia Osterhouse) — Mon, 16 Jun 2025 16:00:00 GMT

Video, Live, & Virtual - 3 Ways to Tell Your Story

julia@730eddy.com (Julia Osterhouse) — Mon, 09 Jun 2025 15:17:15 GMT

Making the Most of Your Advertising Budget

andy@730eddy.com (Andrew Atkins) — Mon, 22 Jan 2024 18:48:09 GMT

Importance of advertising budget

If you want to get the most out of your advertising budget, it's important to understand the role of video in advertising. Using videos can significantly increase engagement and conversion rates. According to a study by WordStream, including a video on your landing page can increase conversion rates by up to 80%. Additionally, videos can help you effectively convey your message and create a lasting impression on your audience. With the growing popularity of video content, allocating a significant portion of your advertising budget to video production and promotion can yield substantial returns on investment.

Top 6 Under-Rated Holiday Movies for 2022

julia@730eddy.com (Julia Osterhouse) — Fri, 01 Dec 2023 12:00:00 GMT

Snow is falling, decorations are up, and malls are bustling with last-minute shoppers. You know what that means: It's time to rewatch our favorite Christmas movies.

Getting your Team Organized for the New Year: 5 Tips from our Project Managers

julia@730eddy.com (Julia Osterhouse) — Wed, 01 Nov 2023 11:07:00 GMT

While it's still only November, the new year is approaching faster than you think. Getting ready for all that lies ahead can feel incredibly daunting. No where is this truer than in our professional lives.

Who is 730 Eddy?

julia@730eddy.com (Julia Osterhouse) — Wed, 01 Nov 2023 11:06:00 GMT

Got a guess?

Top 5 Best Cities for Tacos on the Road

julia@730eddy.com (Julia Osterhouse) — Wed, 01 Nov 2023 11:05:00 GMT

We know what you're thinking. This is a video production blog, why are you talking about tacos? Great question, unnamed reader, we'll tell you.

How to Have High-Quality Video Calls

julia@730eddy.com (Julia Osterhouse) — Wed, 01 Nov 2023 11:05:00 GMT

We make decisions on how to present ourselves to the world every day. The clothes we wear, postures we assume, and body language we express are all key elements to how we are perceived by others.