Strategy first. Value built in.
Every Amplify project runs on the same four steps: Develop → Build → Deliver → Amplify™. You always know what's happening, what's next, and what you'll walk away with. And one shoot turns into a lot more than one video.
Develop → Build → Deliver → Amplify™
We don't wing it. Strategy sits at the center, and every shoot is planned to become more than one deliverable.
Step 1
Develop
Goals, audience and the storylines worth telling. We plan before anyone picks up a camera.
Step 2
Build
Concepts, scripts, shot lists and a production day that's ready to roll.
Step 3
Deliver
Capture, then edit, color, sound and finish. Final files in every format you need.
Step 4
Amplify™
Cut one project into social, campaign and internal assets, then use what performed to plan what's next.
Step 1
Develop
Everything that happens before we hit record.
We start by understanding what the video has to do for your business: who it's for, what they should feel, and what they should do next. Then we find the storylines worth telling, set the budget and lock the schedule. The work we do up front is what makes production smooth and editing fast.
What you get
- Goals and audience, agreed in writing
- Storyline map and creative direction
- Budget options: good, better, best
- Production schedule and milestones
Your part: one kickoff conversation and a few quick approvals.
Step 2
Build
A production day that's ready before it starts.
Scripts, shot lists, talent, locations, crew and gear are all set before we arrive. We brief your team ahead of time so the shoot fits around your operations instead of disrupting them. On set, we move fast and capture more than the one film you asked for, because we already know where the extra footage will go.
What you get
- Scripts and interview questions
- Shot list and call sheet
- Full crew, cinema cameras, lighting and audio
- On location, or on our LED wall in Holland
Your part: show up and be yourself. We handle the rest.
Step 3
Deliver
Finished, polished and exactly what you planned.
Our editors cut, color, mix and finish your project, with motion graphics and captions where they help. You review, we refine, and two rounds of revisions are always included. Final files arrive in every format you need, ready for the web, the big screen, the sales team and the board room.
What you get
- Hero film, edited and color graded
- Sound mix, graphics and captions
- Two rounds of revisions, always included
- Final files for every channel
Your part: review and give feedback. We make it easy.
Step 4
Amplify™
Where one project becomes many.
While we're making your film, we're already planning the cutdowns, social clips, stills and alternate edits that extend its reach. We organize and archive your footage so it keeps working for you, and we look at what performed so the next project starts smarter.
What you get
- Social-ready cutdowns and vertical edits
- Stills and campaign assets
- An organized, searchable footage library
- Recommendations for what to make next
The result: more content from every dollar you spend.
Run the full process, or plug in where you need us.
One project
A brand film, a launch, a testimonial series. We run all four steps from kickoff to final files.
Live events
The same process applied to town halls, summits and launches, from concept through broadcast and recap.
Every month
Amplify + runs all four steps on a monthly rhythm. Amplify Monthly and Day Rate put our crew to work in Deliver while your team leads the rest.
Let's plan your next project.
Tell us what you're making. We'll listen, plan and deliver.